PART OF THE LA MARZOCCO FAMILY
OUR STORYAs Corey and Aric moved forward on their original design with La Marzocco, they began to play with the idea of a truly a la carte setup. Where, rather than locking customers into one setup, they could allow them to create their own custom bar flow/spaces piece by piece - I want a couple of these taps, a couple of those and now let’s drop it into the bar. Each piece would be supported by individual stereo-sized modules sitting below the counter. They built a prototype and presented it to La Marzocco, who were so blown away that the group decided collectively to focus solely on this fully modular concept. On March 1, 2012, Modbar LLC was born.
Initial demand for the systems far exceeded supply, leading to 6 month lead times. The small team struggled to keep up with orders and the dedicated technical support these new machines required in locations all across the world.
As a young company still, Modbar continues to make progress. Yet the same goals drive our design today, just as they did in the beginning - helping cafes create an open bar with the ability to truly interact and engage with customers.